Birth rates are falling almost everywhere. What’s driving the decline?

Governments have spent billions of dollars trying to encourage people to have more children, yet birth rates continue to drop. Economists blame housing costs. Researchers point to infertility. Politicians argue over policy. But what if they’re all focusing on the symptoms rather than the cause?

Australian entrepreneur Jim Penman and USA Today bestselling author Andrea Pearson present a provocative new explanation for why people are having fewer children.

Drawing on biology, neuroscience, psychology, history, and decades of research, they reveal a surprising connection between modern life, dopamine, character, and the worldwide decline in family formation. From ancient Rome to today’s most prosperous nations, the same patterns emerge again and again-offering new insight into one of humanity’s greatest challenges.

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